Make Use of Logistics

You might not think about how important transportation and logistics are to a sale, but you should: you cannot make a sale unless you can get the buyer and the product together. Companies like FedEx, Amazon, Zappos and others have concentrated on logistics for a long time. Those companies are involved with getting the product

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Taking the Risk Out of Selling

Selling is a risky affair. What if people don’t buy from you? What if they don’t like what they buy? What if the costs of doing business outpace the revenue coming in? I can’t alleviate all your worries, but I can give you three strategies to take some of the risk out of selling. Reach

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Innovate Your Sales Language

  Today’s selling environment is not like last year’s selling environment, nor is it like next year’s. Consumer habits, trends and preferences often change overnight, which leaves salespeople very little time to discover what resonates with customers. In my case, I turn to social media to figure out what sales language I should be using.

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Tradigital Selling is Fun and Games

  One of Columbia’s top salespeople is Sarah Hill. Her ability to tell compelling and entertaining stories has helped sell a lot of mortgages for Veterans United. With her new venture, Story-Up360, Hill will tell stories using virtual reality tools, worldwide connectivity and components of gaming to make her stories even more compelling. Although you

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Say the right things

What if you could say the right things to the right people at the right time? I started my first business in the sixth grade with a roll of paper towels and a can of window cleaner, and I’ve been starting and running businesses ever since. My day job is leading the sales and marketing

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How Top Salespeople Think

A town that’s been booming since 1838 has its share of great salespeople. Many of their names are lost to history. Others you might know personally. Some of their successes were on a grand scale, such as selling the idea of a city-owned electric utility or our wetlands waste water treatment program or our wonderful

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Is the Age of Selling Over?

If you pay attention to business news, you are surely familiar with all the new terms that describe the process by which people make purchases. You’ve heard of customer engagement. This is when a business creates content that people who match a customer profile will find interesting so that some of the people will see

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