Monica is the chief creative director at MayeCreate Design and a regular columnist for Columbia Business Times.

Articles Written By Monica Pitts

A Different Kind of Traffic Report

Google Analytics is like a profit and loss report for your website. It allows you to interpret how visitors interact with your website and gauge its success. Here’s how to sort through a report and interpret the findings in a few easy steps. Filter for Geographic Location First, sort your website data by the geographic […]

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For Blogging, Content Is King

Most companies start blogs to generate website traffic and start relationships with people or prospects who are looking for answers. Why Blog? Recent reports from Mintel and Acuity Group state between 70 percent and 94 percent of buyers do research online prior to purchasing. Regardless of the percentage, it’s common knowledge: People look for answers […]

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Marketing by the Numbers

So many small businesses monitor by hours in the day and live by the clock. If you have a full day of work five days a week, you’re doing great, and your bank account will reward you for your labors. Then suddenly your business requires more hours than you have to give in a day. […]

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Every Business Has a Story to Tell

“As humans, everyone loves a good story,” says Johnny Eakers, owner and operator of Clapboard Pictures. “If you can tell a story about your business and humanize it, people want to do business with you.” But what if your story is intricate and hard to put down in writing? That’s when videos as marketing come […]

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Good Old Educational Content

As consumers change their buying cycle, companies are forced to shift their marketing style. Consumers are engaging in the buying cycle later than ever. In 2013 Forbes reported “customers being nearly 60 percent through the sales process before engaging a sales rep.” And a resounding number of journalists in 2014 reported that 81 percent of […]

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Kevin Crane, Circuit Judge, Circuit 13 Division 3

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