Lili Vianello
Lili Vianello is president of Visionworks Marketing & Communications, a Columbia-based, full-service advertising firm. Contributions to this article were made by Visionworks staff members. www.visionworks.com
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Posts by Lili Vianello:
- Customer Service: Welcome to the Blogosphere
- Customer Service: The quandary of the doohickey: copyrights, trademarks and patents
- Customer Service: Form and function are some factors to consider when building company Web site
- Customer Service: FTC advertising guidelines: a matter of law, ethics and trust
- Customer Service: Protect yourself from contractor evils
- Are your employees in the loop?
- Customer Service: Delivering the Brand Experience: What the customer says about you is always right
- Customer Service: Sustainability suggests it’s time for a makeover
- Customer Service
- Special Section: Economic downturn? The business with the buzz gets the bucks.
- Commercials: Crafting the right message for television or radio
- Marketing to a new generation
- Office attire should reflect professional appearance, whatever the season
- Customer Service
- New shades color our lives: Use them to attract business
- Is customer service out of style?
- The Business Conference & Showcase isn’t just for the exhibitors
- Volunteer gig in chamber’s campaign offers chance to build business relationships
- Customer Service
- Boost loyalty via Web by giving clients
- Use fourth quarter to evaluate budget decisions of past year, plan ahead
- Wish you were here: Postcard marketing full of opportunity
- Create customers, revenue streams with high-quality catalogs
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