When the Logboat Brewing team showed up for their photo in our feature on the chamber’s Small Business of the Year finalists, photographer Keith Borgmeyer and I were momentarily taken aback. You see, they brought props.

An aloe vera plant, a six-pack of beer, and a T-Rex figurine. Had they access to a real T-Rex, I’m sure they would have brought that.

Definitely the most unusual props we’ve had in a CBT photo. Keith looked at me for some direction. Do we nix the props? Do we take an obligatory number of shots with the props and then get a more serious shot?

For me, the decision was easy — we work every day at a company that values authenticity above all else. We are who we are, and we’re proud of it.

Besides, I really like dinosaurs.

So we had a fun, energizing shoot with the Logboat boys. They weren’t worried about how they’d appear to other people, they weren’t worried about acting a certain way. They just had fun with it. They goofed off, they drank beer, they laughed a lot. It made for an entertaining photo shoot, and it made my day to see people having so much fun, knowing that fun would translate into the magazine (It did).

That authenticity is part of why the Logboat team is so deserving of the chamber’s Small Business of the Year award. Together, they’ve built a brand that appeals — and part of that brand is their laid-back style. They made their own rules for doing business, for producing a product. It’s paying off.

Our company’s latest book club book is “The Happiness Project,” by Gretchen Rubin. It’s one woman’s attempt to be happier over the course of a year, taking on a new set of resolutions each month, from work happiness in March to friendship happiness in June.  Throughout her journey, she set 12 “commandments” for living her life.

Our team has spent the last few months working on our own personal commandments. The Logboat boys came to mind when I remembered my fourth commandment (be authentic) and my ninth (spend your energy only on people and things that matter). Live by your rules and no one else’s. It will lead you to where and who you want to be.

I saw these themes again reflected in our cover shoot with Delta Systems CEO Steve Powell. He was unapologetically Steve (hilarious – and that EYEBROW), and I’m ecstatic that his personality is so well reflected in the cover of this month’s issue. Be yourself and good things happen.

(Here is a behind the scenes photo of the shoot with Anthony Jinson. How cool is my job?)


The infrastructure and industry issue is packed full of inspiring businesses doing great things. From some industrial businesses that might fly under the radar to Socket to each of the Small Business Week finalists, I guarantee you’ll meet a new business person worth knowing.

We also touch on the latest in sewer news and electrical lines.

We want to hear from you. What are we doing well? What can we do better? Tweet at us (@ColumbiaBiz), or email me and let us know.


Thanks for reading,

Brenna McDermott,  Editor


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